A mature industry is an industry that has passed both the emerging and growth phases of industry growth. At the beginning of the industry lifecycle , new products or services find use in the marketplace. Many businesses may spring up trying to profit from the new product demand. Over time, failures and consolidations will distill the business to the strongest as the industry continues to grow. This is the period where the surviving companies are considered to be mature.
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Mature Company financial definition of Mature Company
You will have to be flexible in your thinking and adapt your strategy as you move along. Indeed, different approaches are required for market penetration versus, for example, what may be required to achieve growth or retain market share. Understanding your position in the business lifecycle just might help you stay a bit ahead of the game here and defy the odds, as you anticipate the potential challenges and obstacles that are upon you or are on the way depending on what phase you are in or about to transition to. This is the very beginning of the business lifecycle, before your startup is even officially in existence.
Defining a Mature Industry
The Little Book of Valuation. There are clear differences across mature companies in different businesses, but there are some common characteristics that they share. In this section, we will look at what they have in common, with an eye on the consequences for valuation. Revenue growth is approaching growth rate in economy : In the last section, we noted that there can be a wide divergence between growth rate in revenues and earnings in many companies. While the growth rate for earnings for mature firms can be high, as a result of improved efficiencies, the revenue growth is more difficult to alter.
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